Managed Pay-Per-Click
Radweb are a Certified Google Advertising Professional. We run professional, global, managed pay-per-click campaigns for a broad range of clients including upmarket property developers, dance teachers, many diverse eCommerce websites and other interactive services, exceeding £10,000 in monthly click spend with average conversion rates of 4-12%.
Professionally managed pay-per-click campaigns make an enormous difference when competing against other high spenders, and assists your team in finding opportunities through continual research, analysis and optimisation – leading to the highest possible return on investment coupled by aggressive brand awareness.
Account Setup & Deployment
- Identify Account Goals & Estimate Targets
- Conversion Analysis & Review
- Competitor Analysis
- Seasonal Trend Analysis
- Keyword Research (including negatives)
- Initial Campaign Budgets Estimated
- Define Campaign & Adgroup Structure
- Campaign/Groups Creation & Setup
- Advert Copy (compelling adtext writing)
- Landing Page Selection/Creation
- Analytics Integration & Conversion Tracking
- Account Activation & £50 voucher
Ongoing Daily PPC Management
- Budget Analysis
- Conversion/ROI Analysis
- Keyword Analysis – cost, positioning, new keyword opportunities
- Negative Keyword Research
- A/B Testing of; keywords, adcopy, landing pages
- Landing Page Optimisation – Creation, copy,
- Monthly Reporting
- Detailed analysis, Performance against targets. Identification of actionable metrics to enhance account performance
* Pay Per Click incurs additional click-costs (cost per visitor), paid directly to networks (eg Google/Bing).
Websites are wholly scored by their visitor count vs conversion rate, therefore we always recommend any investment to increase visitors, as once we have optimised a site it becomes a numbers game.
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